{"id":25,"date":"2022-12-21T13:49:11","date_gmt":"2022-12-21T12:49:11","guid":{"rendered":"https:\/\/canaltour.coop.brussels\/fr\/?post_type=walks&#038;p=25"},"modified":"2024-03-19T17:49:15","modified_gmt":"2024-03-19T16:49:15","slug":"point-2","status":"publish","type":"walks","link":"https:\/\/canaltour.coop.brussels\/fr\/walks\/promenade-1\/point-2\/","title":{"rendered":"2- Publicit\u00e9 SOLO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Que fait cette fresque publicitaire SOLO au-dessus de votre t\u00eate&nbsp;? Est-elle l\u00e0 par hasard&nbsp;? Ou nous raconte-elle un pan oubli\u00e9 de l\u2019histoire du quartier&nbsp;? Proche des abattoirs d\u2019Anderlecht, notre quartier \u00e9tait un centre r\u00e9put\u00e9 en Europe et ailleurs pour la production d\u2019huiles, graisses, margarines et st\u00e9arines, destin\u00e9es au secteur alimentaire ou \u00e0 l\u2019industrie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au pied de cette fresque, \u00e9taient install\u00e9es les huileries Carpentier et ses vastes ateliers sp\u00e9cialis\u00e9s dans les lubrifiants pour moteurs. La maison du patron et ses tr\u00e8s beaux sgraffites se trouvent toujours derri\u00e8re vous.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La publicit\u00e9 murale peinte est une caract\u00e9ristique des anciens quartiers industriels. Certaines sont tr\u00e8s belles et affichent leurs qualit\u00e9s artistiques, toujours bien visibles, comme ici depuis la chauss\u00e9e de Mons. SOLO, c\u2019est aussi un symbole de la lutte commerciale que se livr\u00e8rent depuis Anderlecht et Forest deux industriels venant du m\u00eame village des Pays Bas, le village de Oss.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019industriel Vandenbergh et sa marque Vitello, d\u2019une part et son concurrent Jurgen, d\u00e9tenteur de la marque SOLO, d\u2019autre part, ont marqu\u00e9 nos habitudes de consommation avec l\u2019invention de la margarine comme substitut du beurre.&nbsp;Vandenbergh aura ses ateliers au Quai de l\u2019Industrie \u00e0 quelques pas d\u2019ici, puis s\u2019associera avec les Anglais de Brothers Limited pour construire une grande usine \u00e0 Forest, o\u00f9 on produira le savon Sunlight. La fusion de ces trois entit\u00e9s m\u00e8nera \u00e0 la cr\u00e9ation d\u2019Unilever, un g\u00e9ant de la distribution mondiale, dont le si\u00e8ge belge est toujours \u00e0 Anderlecht<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fresque Solo<\/p>\n","protected":false},"featured_media":897,"parent":21,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","cat_walks":[],"class_list":["post-25","walks","type-walks","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2- Publicit\u00e9 SOLO - coop.brussels %<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canaltour.coop.brussels\/fr\/walks\/promenade-1\/point-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2- Publicit\u00e9 SOLO - 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